Decision and Action For Sales Funnel
The third stage of the sales funnel is decision. Now, the customer is ready to buy and may be considering several options before making the purchase. This is when they will be comparing pricing, packages, and other factors to find the best option for them.
At this stage, you should make your best offer. For example, you might provide free shipping, a discount code, or a bonus product when they place their order. The key is to make the offer irresistible so the prospect will want to move forward and choose your offer. Your content can compel the prospect to make a decision. Sales pages, webinars, or phone conversations could help turn the prospect into a customer.
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The final stage of the sales funnel is action. The prospect becomes a customer by purchasing your product or service (or they decide to leave without making a purchase). If the customer makes a purchase, they are now part of your company’s ecosystem.
Although the sale is complete, the process never ends. Your goal is to focus on customer retention so the customer makes ongoing or future purchases. Your content should help to build customer loyalty. For example, thank the customer for the purchase, ask them to provide feedback, offer after-purchase support, invite them to sign up for your newsletter, or enroll them in a rewards program.